Audience Research

Our target audience would be mainly men because our film is from the action genre and follows the typical conventions of an action film.

The audience would be men aged 15+ and this is because we certified our film as a 15; this is due to violence and bad language. Our audiences enjoy action thrillers and we know this from our questionnaire.Our film will mainly appeal to the male audience because of our use of low lighting and unadulterated stand off action; this will attract the male audience by using scenes such as the chase and by having a low lighting sinister atmosphere throughout the film attracting an older male audience. We know this as our questionnaire results show the popularity of the categories.

Our film aims to appeal to all older audiences that enjoy the content of crime action films. Other films that appeal to similar audiences are Sin City for its low lighting dynamic feel. Another is Lock Stock and Two Smoking Barrels (which is directed by Guy Richie) for its very similar unadulterated extreme close up take on action which symbolises what our film is trying to achieve through the target audience. Other similar films could include The Dark Knight Rises which is similar by its sinister criminalise look on a film and Kick Ass for the films constant aspect of merging comedy with crime-action.

These are the reasons we have given a specific target audience of older males.