How did you attract/address your audience? (Evaluation Activity 5)

The opening to our film, Viet-Con, is very similar to the opening to the James Bond films. This is because they both open with an action scene (a fight scene, chase scene or shoot out) and then show the titles after. We adapted this method and followed them because we believed that our film and James Bond were very similar as they are both action films and follow the typical conventions of an action film.

First of all we used fast paced music to link with the editing and with what is happening in our film, for example we used non digetic sound during the chase scene to help aid the audience through the scene. We also used music at the end to link with the end of the scene and the introduction of the titles-we did this because we wanted our film to end with a cliffhanger and keep the audience hooked and wanting more.We did this because it follows the typical conventions of an action film as it had the traditional fast paced music and traditional action scene as the opening.

I believe the unique selling point to our film was that our film was different to others; it had a sinister setting with high intensity aspects. It also had well known actors such as Graham Burgess, James Hill and Patrick Cowley.

Overall i believe that the sinister theme and opening action scene attracted our audience as we predicted, this is because our film is very similar to James Bond and the James Bond franchise was very successful.

Who would be the audience for your media product? (Evaluation Activity 4)

Edward Harrington's interests in films could be foreshadow high quality action elements because of how he has portrayed himself in the photo in regards to our films target audience. I chose Edward because the mise-en-scene is exactly how it should be with a stereotypical teenager interested in action.

 Edward Harrington's representation through our film has allowed to assume that he shops at clothing outlets, such as Sports Direct, because of his choice of clothing. The track bottoms and hoodie allow us to see that Ed is a stereotypical teenager.

Overall Edward Harrington is the perfect example of our target audience as his appearance and personality show that by being a stereotypical teenager he would be interested in sports and action films and by having a sporty conspicuous action aura about him it helps to relate to our conspicuous action genre film. 

The jumper shows that he is a stereotypical teenager and also suggests that he likes to keep a low profile and enjoys high intensity aspects of films and it shows this through his use of mise-en-scene. Hoodies are stereotypically related to criminals or "youths" who want to keep a low profile, this is similar to our character Agent Banks, (Cory Nelson) in our film; Agent Banks is wearing a hoodie to blend in and keep a low profile.

Discussion about our film

What kind of media institution might distribute your media product and why? (Evaluation Activity 3)

A production company is a company that produces new media, such as films and television programs. The company is also responsible for raising the money needed to fund the production. The production company can be either a small company or a larger one, selling its products to a film studio or presenting it at a studio. We would have universal distribute our film because they are a well known institution and have been successful all over the world.

The production would of been funded by indie film councils, however we had Universal to help us who funded the productions allowing us to hire top quality actors who could perform at the next level.
 
Films similar to our film, "Viet-Con", are the James Bond franchise. This is because both the James bond films and our film both start with an action scene before showing the opening titles-this is effective because it quickly grabs the audience and hooks them in. Another film that is similar to Viet-Con is the Jason Bourne franchise. This is because both the Jason Bourne films and our film are4 produced by the same institution, Universal. The Jason Bourne films are similar because they follow the same structure; they both are from the action genre and have a tension filled scene throughout the film.
 
The Jason Bourne films were very successful, especially "The Bourne Ultimatum".

The Bourne Ultimatum was produced and distributed by Universal Pictures, and had a budget of $110,000,000, was released on August 3, 2007, in North America, where it  earned $69,283,690 in ticket sales in its first weekend of release, making it the highest August opening in the U.S, breaking a record previously held by "Rush Hour 2" (2001) for the highest grossing August opening. The three films have been commercially successful and critically acclaimed and The Bourne Ultimatum won all three of its nominations for Academy Awards, winning the Best Film Editing, the Best Sound Mixing and the Best Sound Editing at the 80th Academy Awards.